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With household consumption demand rebounding, multi-functional blankets have become the market’s mainstream choice.
Release Date:
2026-05-27
As residents’ at-home lifestyles continue to diversify, overall demand in the domestic blanket market has maintained a steady recovery.
As residents’ at‑home lifestyles continue to diversify, overall demand in the domestic blanket market has been steadily recovering. Beyond their traditional role in keeping warm, multi‑purpose blankets suitable for naps, sofa lounging, and car use are attracting an ever‑broader audience, while product designs are increasingly shifting toward lightweight, portable options that can be used year‑round. Consumers no longer focus solely on thermal performance; they are placing greater emphasis on fabric softness, aesthetic patterns, and size specifications. Online retail channels have become the primary sales platform, with major e‑commerce platforms and livestream shopping driving strong demand for smaller sizes and fashionably printed styles. As a result, the industry’s production‑to‑sales linkages have grown smoother, and product category segmentation has become increasingly refined.
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